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DFN GROUP OF COMPANIES

DFN companies, each an expert in its field, committed to creating sustainable value.

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Your End to End Partner in Field Operations Excellence

Pozitera is a leading sales development partner that helps brands sustainably improve their retail performance through a nationwide field network spanning all 81 provinces of Türkiye, advanced technology infrastructure, and industry specific data analytics solutions.

 

From product placement and campaign management to e commerce integration and field auditing, Pozitera delivers end to end services that increase in store visibility and connect customer experience with measurable results. Operating since 2007, Pozitera transforms brand strategies into tangible field success through trained field teams, cross channel execution strategies, and performance driven reporting systems.

Pozitera

Wherever healthcare is needed, we are there

Bir Adım Sağlık is a pioneering healthcare organization driven by the vision of bringing healthcare services directly to where people are. With its expert and experienced medical staff, it offers a comprehensive range of solutions, from mobile nursing and home care services to diagnostic applications such as X-ray, ECG, and laboratory testing, as well as 24/7 accessible physician consultations. By delivering fast, reliable, and high quality solutions for both individuals and institutions, Bir Adım Sağlık combines modern healthcare with accessibility and comfort through its people-centered approach.

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Brands’ trusted companion, the reliable bridge of commerce

DFN is a multi-channel trading organization that manages the domestic and international sales and distribution operations of its own brands, while also providing distribution services for external brands through its strong logistics and retail network. With its extensive field organization across Türkiye and international business partnerships, DFN delivers products to the right markets with the right strategies. DFN manages every brand it represents with the same level of care and precision, positioning itself as a trusted growth partner in both local and global markets through its commitment to quality, sustainability, and commercial efficiency.

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For Those Who Stay True to Nature

Sadık Amca left a lasting mark on these lands through a life guided by love, hard work, honesty, and sharing. Today, the olive oil that carries his name is carefully crafted and brought to tables that appreciate true value. Sadık Amca Olive Oils are more than a flavor; they are a legacy of goodness. And this legacy continues to live on in every drop, born from the fruit of the olive trees he loved with passion.

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Harmony in the field, excellence in sales

Senfoni delivers end to end operational excellence for brands in modern sales channels and retail management. Through high performing field organizations, training driven team management, and efficiency focused operational processes, it enhances the quality of how brands connect with customers. With strategies tailored to each brand, Senfoni strengthens the in store experience and transforms sales power into sustainable success. Inspired by the harmony and rhythm reflected in its name, Senfoni creates a flawless symphony of performance in the field every single day.

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DFN’s touch in online shopping

Haydi Iste is the digital sales and distribution platform of DFN Group. Offering a wide range of products from technology and food to healthcare and cosmetics, it delivers a secure, fast, and enjoyable shopping experience to its customers. Haydi İste connects consumers directly with high quality products while combining convenience and reliability through its innovative infrastructure and customer focused approach. Its goal is to become a trusted destination for seamless online shopping.

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Sweet balance from nature

The power of nature in every bite, refined with the elegance of chocolate. Franua was born where natural goodness meets luxury. We placed an almond at the heart of a date and coated it with premium Belgian chocolate. What emerged is more than just a snack; it is a refined energy experience inspired by nature. For those seeking a sweet pause within the rhythm of modern life, we reimagined nature in its purest form. No added sugar, no additives, no artificial flavors. Just simple ingredients, balanced energy, and a sense of well being in every bite.

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You Deserve the Best

Hatice Teyze Natural Products transforms the philosophy of natural living into a way of life through years of experience and expertise that began in the fertile lands of Bodrum and expanded across Türkiye. Carrying the signature of natural ingredients and carefully crafted production in every product, Hatice Teyze prioritizes transparency and sustainability while offering customers a safe and healthy lifestyle with the belief that you deserve only the best.

DFN Companies
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We build sustainable business models guided by ethical values and a commitment to doing good.

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Solutions shaping tomorrow while managing today.

DFN unites specialized companies across different industries under a shared strategy, strong values, and operational excellence. Every model we create is implemented, managed, and measured in real world market conditions. Our strength is built on experience, not theory.

Multidisciplinary business processes across national and international markets

A highly trained and experienced sales force of more than 2,000 professionals

More than 50 sales operations across national and international markets

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